A promising title, I know. But bear with me, because it might make sense in the end.
I always wanted to succeed in relationships with the ones I love and providing for them. Recently I have been reading a good book (in my opinion :)) by Christensen Clayton M. and others: How will you measure your life. A particular part of this book, chapter six, to be exact, got me thinking.
This post is a reflection of these thoughts…
How can you earn more money?
A shortlist of required steps to make money is:
- find a product/service that answers known or unknown desire/want or need of your customer
- provide this product/service for the price that is higher than the costs for making this product/service
To make more money, you have to continue with these two steps. And although they can sound effortless in some Phillip Kotler’s scholarly book, they are tough to execute in reality.
Why?
Because it is hard to know what your customer desire / want or need, and although there are tools to examine the conscious part of it, there is still a lot going on in the unconscious world.
But there is no need to give up. There are tools to help you, and there are plenty of great businesses to prove that this is doable. Just think of Steve Jobs: He and his team knew we desire iPhone even before we knew it!
How to be a better husband?
I have been married for a bit less than ten years, and I know there is still so much to learn about communication between family members. When it comes to talking, my wife, and I are the confirmation of the stereotype:
She could speak all day, and I need time to recollect my thoughts.
But although she often tells me directly what she wants, she can only tell me about the things she is conscious of.
Asking myself: “What job does my spouse most need me to do?” gives you the ability to think about it in the right unit of analysis. (Pg. 119)
Christensen Clayton M. and others: How will you measure your life
I think you know where I am going with this.
Connecting the dots
I jumped in the pool of online marketing recently. I started to learn what skills do you have to acquire to become a successful marketer, and I have learned that there are plenty of them – from expertise in building a website and all the technical stuff behind it to psychology.
By now, I’m pretty sure that the one who discovers a way to identify what problems he or she can solve is on his/her way to success. Only in this way, with service to others, a good marketer can bring value to his customer and attract someone to take a look at the offer and eventually buy it.
Do you use any tricks to find out your spouses’ hidden wants/needs? Let me know in the comments below.
